Privacy policy.

Last updated: 14 October 2026.

Who we are

Pithy is run by Lachlan and Delilah Rocca, PO Box 101, Launceston, TAS 7250. ABN 60 297 180 665. In this policy, "we" and "us" means Pithy. You can contact us at hello@pithy.com.au or 0432 177 130.

The short version

We collect only what we need to reply to you and do the work you ask for. We do not sell your details. We do not run a marketing list from our contact form. This website runs a Google Ads tag so we can measure our own advertising; the section on cookies below explains exactly what it does. Some of the services we use are overseas, so your information may be handled outside Australia. That is all set out below.

What we collect

• Your contact details: name, phone number and email address.
• Your business details: business name, ABN, address, services, opening hours and the content and photos you send us.
• Enquiry details: what you tell us when you call, text, email or send us a message.
• Form metadata: when you send the contact form we record the IP address and browser type alongside your message, so we can filter spam and abuse.
• Client information: if you become a client, the access details and content needed to build and run your site.
• Website usage: which pages you look at and how you reached the site, as described under “Cookies & tracking” below.

We do not collect sensitive information such as health, racial or religious information, and we do not ask for passwords by email.

Why we collect it and how we use it

• To reply to your enquiry and give you a quote.
• To plan, build and launch your website.
• To run your care plan: hosting, backups, updates, monitoring, reports and small changes.
• On Grow, to manage your Google Business Profile and to set up a review process that works for your business.
• To keep our own records, including invoices and tax records.

We use your information for these purposes only, unless you agree otherwise or the law requires it.

Cookies & tracking

This site runs one piece of tracking: the Google Ads tag. We buy Google ads for our own business, and without a tag we cannot tell which ad, search or keyword produced a phone call or an enquiry. When a page loads, the tag sets a Google cookie (named _gcl_au) and sends Google the pages you look at, an approximate location worked out from your IP address, and your browser and device type. Our fonts, styles and scripts are still all served from our own server, so nothing else on the page makes a third-party request.

Google uses that information to measure our advertising and to show ads. If you are signed in to a Google account, Google may connect it to your visit. We do not receive your name, your email address or your phone number from the tag, and we never see the advertising profile Google builds. To limit it, you can turn off personalised advertising in Google’s ad settings or block the cookie in your browser; the site works exactly the same either way.

Separately, Cloudflare serves and protects the site and processes requests as our hosting provider. It is listed with the other providers below.

Who we share it with

We do not sell or rent your personal information. We share it only with the service providers we need to run the business, and only as much as they need:

• Cloudflare: website security and content delivery.
• Google: measuring our own advertising, as described above.
• Mailgun: sending and delivering email.
• Telnyx: sending SMS messages.

We may also share information with our professional advisers (such as our accountant) where needed, or where we are required to by law. Our website hosting is on Australian infrastructure, so the site itself is served from Australia.

Overseas recipients

Some of the providers above are based outside Australia. By using our website and services, your information may be disclosed to and processed in the following countries:

• Cloudflare: United States.
• Google: United States.
• Mailgun: United States.
• Telnyx: United States.

These providers may use sub-processors in other countries. Where we disclose personal information overseas, we take reasonable steps to make sure it is handled in a way that is consistent with the Australian Privacy Principles. We cannot control every act of an overseas recipient, but we choose established providers with published privacy commitments and we only send what the service needs.

If you become a client

On the Grow plan we manage your Google Business Profile and help you set up a review process. We never contact your customers, and we never ask you for their details.

How long we keep it

• Enquiries that do not become work: kept while we deal with you, then removed within 12 months.
• Client records, invoices and tax records: kept for up to seven years, as required by Australian tax law.

Security

We use reputable providers, keep software updated, and restrict access to the people who need it. No system is perfect, but if a data breach is likely to cause you serious harm, we will tell you and the Office of the Australian Information Commissioner as required by the Notifiable Data Breaches scheme.

Access and correction

You can ask to see the personal information we hold about you, and ask us to correct it. Email hello@pithy.com.au and we will respond within 30 days. There is no charge for a simple request. If we cannot give you access or cannot agree the information is wrong, we will explain why in writing, and you can ask us to attach a note to the record.

How to complain

If you think we have mishandled your personal information, tell us first at hello@pithy.com.au or on 0432 177 130. We will look into it and reply within 30 days.

If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or on 1300 363 992.

Changes to this policy

If this policy changes, we will update the date at the top of the page. If the change is significant and you are a client, we will tell you directly.

Contact

Email hello@pithy.com.au, ring 0432 177 130, or write to PO Box 101, Launceston, TAS 7250.