About
A tight-knit crew, on purpose.
Pithy started as a husband and wife team in Launceston, and has stayed deliberately small. The people who answer the phone are the people who do the work, and your project never gets handed to a call centre, a sales rep or an offshore build.
How it started.
Lachlan and Delilah Rocca.
Pithy started because we like starting and running businesses. Five years building and marketing our own, and Lachlan has been building websites for twelve. That is still the job — the site, the search, the reviews and the ads, done by the people you actually talk to.
Born and bred Tasmanians, we know what it means to trust local. Pithy lets us work with growing businesses across Tasmania and Australia.
Staying small is deliberate. We take on a handful of businesses at a time, and we'd rather go deep with a few than shallow with twenty. Delilah is a writer, so the words get the same care as the build.

What a small crew means for you.
- ✓ You talk to the people doing the work, so nothing gets lost in a handover.
- ✓ Fewer projects at once, so yours isn't queued behind fifty others.
- ✓ If something needs fixing, there's no support queue. You ring us.
- ✓ One pair of hands on the whole picture, so nothing falls between suppliers.
- ✓ A writer from the start, so your site doesn't read like a template.
- ✓ We don't take on work we can't do well. If you need something outside what we do, we'll tell you.
We only grow when your business grows with us. No sales team to feed, no office to pay for, and no pressure to buy work you don't need.
Who this is for, and who it isn't.
A good fit
- ✓ Small businesses with roughly one to twenty people
- ✓ Trades, salons, cafés, clinics, consultants and local services
- ✓ Owners who want to own their domain and their site files
- ✓ Businesses that need to be found locally, by search, by reviews and by advertising, and want a straight answer about what it will cost
Probably not a fit
- ✓ Large online shops or catalogues with hundreds of products
- ✓ Custom web apps, membership platforms or booking databases
- ✓ Anyone who wants a large agency, a big team, or a dedicated account manager
- ✓ Anyone who wants the cheapest possible site, or a guarantee of Google rankings
Where we work.
We're in Launceston and work with businesses across Australia, mostly over the phone and by email.
Sites are hosted on Australian infrastructure and managed from Launceston, Tasmania. The domain and the site files are in your name, so you own them.
Pithy is a registered business: ABN 60 297 180 665. Prices are in Australian dollars and quoted + GST.