Marketing
A website on its own is a shopfront on a street nobody walks down. The marketing is the work that brings people to it — and then measures whether they came. I do that part end to end, for a small number of businesses.
Three jobs, and a business usually needs them in this order.
Someone in your town searches for what you sell, this week, with money ready. That means a Google Business Profile that is accurate and active, real reviews, pages that answer the actual question, and a site that loads on a phone in one hand. This is the cheapest work you will ever buy, and most businesses have never had it done properly.
There is a ceiling on how many people are searching for you. Past it, the growth comes from interrupting people — paid search, paid social, a genuine offer, email and SMS to the customers you already have, and the local media nobody else bothers with any more.
Where did the enquiry come from? Which page, which ad, which letterbox drop? A monthly scorecard in plain English: what was done, what it cost, what came back. If something didn't work, that gets said first — an agency that never reports a failure is not measuring.
They get treated as separate departments, and that's usually a mistake. The mechanism is identical — attention, then belief, then action. Only the plumbing differs.
Digital is cheap to enter, easy to measure, and brutally crowded. Real world — the local paper, letterbox drops, sponsorships, the signwriter, the footy club, the market stall — is harder to measure and carries a kind of trust that online advertising has spent twenty years losing. In a place like Launceston it is also underpriced, because the national agencies have all gone where the volume is.
The pattern that works for a regional business is one feeding the other: the sponsorship or the drop gets the attention, and the website, the Google listing and the reviews catch the person who looked you up afterwards. That's why I'd rather run both than hand you off between two suppliers.
Grow is the marketing plan. It runs month to month, and it sits on top of Protect, which keeps the site itself fast, safe and online.
Grow — most popular
$497 /mo + GST
Everything in Protect, plus active local marketing.
Advertising
Quoted per campaign
Paid search, paid social, and local print or radio.
Then you don't need a second one. Marketing can start on the site you have — provided it isn't the thing holding you back. If it is, I'll say so on the call, and you can decide whether to fix it or rebuild it.
There's no requirement to buy a build first. Plenty of the businesses I'd take on have a perfectly good site and no one doing anything with it.