Pithy guides

Useful answers about websites, search and marketing

Written for Australian small-business owners. No affiliate rankings, unexplained jargon or manufactured certainty.

Website buying

How much does a website cost in Australia?

Realistic price bands, recurring costs, quote comparisons and the clauses that change what you truly own.

Decision guide

Do I need a website if I already have Facebook or Google?

A practical test based on customer behaviour, platform risk and whether a website would improve the next decision.

Hiring well

15 questions to ask a web designer before you hire them

The ownership, scope, support, accessibility and measurement questions that prevent avoidable disputes.

Do it yourself

What is the best website builder for a small business?

Choose by the hardest real task: a service site, shop, booking system, content library or temporary offer.

Tasmanian search

Local SEO in Tasmania: How to Show Up in Maps and Search

Improve the Business Profile, location pages, reviews and measurement without fake offices or ranking promises.

Project planning

How long does it take to build a website?

Realistic timelines, the delays nobody includes in the estimate, and how a ten-business-day build can work.

Website maintenance

What does website maintenance actually include?

What a care plan should cover, what it costs in Australia, and how to spot a fee you cannot leave.

Decision guide

Do you need a website care plan, or should you pay per change?

When a plan earns its monthly fee, when pay-per-change is cheaper, and how to avoid a plan you cannot leave.

SEO budgets

How much should a small business spend on SEO each month?

Realistic Australian ranges, what the money should buy, and when to spend less or walk away.

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